The difference between chasing a job and building a relationship is simple – longevity. A job is just that; a one-off service you provide for a client that may or may not reach out to you again. When you build a relationship, you are gaining a committed client who will turn to you time and again.
The challenge many printers face is that they are so concerned with the back end of the business, they are unable to focus on nurturing relationships. Workflow automation cannot be over-estimated as a tool for enabling printers to develop their relationships and build a lifetime of loyal customers.Automating means incorporating your “front-of-the-house” business processes with your “back-of-the-house” production workflow. Such automation is especially important for businesses that have moved beyond print and are looking for one platform to manage all of their complementary lines of business such as marketing services, data services, print, fulfillment and direct mail.
