A word about AI

AI programming dramatically simplifies handling large data sets and variables, but it’s not a ‘magic solution’ that can solve all business challenges . It’s a useful tool, designed to be combined with the best technology and human expertise, than can be specifically helpful for the following tasks:

Translating a free-text email in any language into a job ticket or even determining whether the email is a job request would be nearly impossible for rules-based programming. There are just too many possibilities. Even so, off-the-shelf AI systems can quite easily do a good job.
Programming job routing and scheduling can become quite complex for handling an ever-changing array of jobs, deadlines, media inventories, press availability, and other factors. AI-driven approaches are well-suited for doing this sort of work. The AI software evolves and adapts, so the initial programmers don’t need to consider every eventuality.

Business and workflow analysis of customer, shop, and press data can involve millions or even billions of records. Many traditional systems can provide dashboards to help people visualise their shops, but identifying potential issues and likely causes while making recommendations is beyond what traditional coding can provide. In contrast, AI software is ideal for this work.
Design, layout, and development of marketing materials and campaigns typically involve fixed libraries of pre-built templates, workflows, and special coding. AI software could develop these using branding guides and best practices examples.