In order to process orders from internal departments as well as external customers, you’re going to need a brand identity and some way of generating demand without hiring sales people.
Your brand identity should be simple and clear. For instance, the Leeds University print room is called The Print & Copy Bureau. An identity which is too abstract may end up confusing potential customers and make it harder for them to find you online.
The next step is to develop a simple online portal that internal and external customers can use to learn more about your capabilities and submit requests. We’ve developed an easy to use, off-the-shelf solution called MarketDirect StoreFront. You can learn more about this below.
Your online portal will need to be able to process orders and allow customers to explain their requirements so you can provide estimates. Ideally, it will also display different content for internal and external customers, so you can target your messaging and pricing to your different audiences.
A low-cost alternative to this is to invest in on-site advertising such as banners, posters and leaflets that you can print yourselves and distribute around your organisation. Internal communications such as email marketing are another low-cost way to get your name out, but an online portal is likely to deliver better results.
Ricoh MarketDirect StoreFront
For more information on the Ricoh MarketDirect StoreFront, click here
