What do you want your print room to be?

The first step of any transformation project is to set goals. Here are a few questions you might find useful to ask as part of this exercise:

What are we doing at the moment that is effective?
Good level of demand from internal communications

What are we doing that could be improved?

Missing out on premium marketing work and no external customers

Where do we want to be in five years?
To be a profitable operation with internal and external revenue streams

What steps will we need to take to make that happen?
To increase awareness of our capabilities among nearby organisations that require print

What’s standing in the way of us taking these steps?
No marketing presence or way for customers to submit requests for quotes

What can we do to mitigate these things?
Develop a simple marketing presence that we can share with external customers by email to generate demand

Which of these options best
describes your current situation?

There is a lack of awareness internally of what we can offer
We can only provide a limited range of print options
In-house print buyers are outsourcing print instead of using our facility
We want to sell to external customers but can’t reach them
All of the above