**Ricoh Production Print Service** Community and commercial printing
Case Study | Park Community Enterprises
From its beginning as a school reprographics department to a fully-fledged commercial printer, a key aspect of the journey for Park Community Enterprises is its partnership with Ricoh. That relationship has helped develop a thriving business and met the founding principle of marrying education and enterprise.
Name
Park Community Enterprises
Location
Havant, Hampshire
Size
7 staff
Activity
Community and commercial printing
Challenges
Solution
Benefits
Park Community Enterprises is a commercial printer with a difference. It was set up by the Park Community School, a coeducational community secondary school in Hampshire, as a business but also as a vehicle to offer students a safe and realistic environment for work experience.
Following its ‘Outstanding’ Ofsted report, the school was encouraged to increase enterprise experience with the aim of marrying business and education. After considering several options, the school decided to set up a digital print shop. Although owned by the school, Park Community Enterprises (PCE) is a legal business entity offering print services to the school, other schools and local businesses.
Gary Dickens, one of the directors of PCE, says, “When we started the idea was to try and establish a profitable company and to offer as many employment, training and life skill opportunities to as many students as possible, initially at our own school and then other schools.”
PCE has four staff and three other directors including the school head teacher and chair of governors. Around 40 percent of PCE’s work is for schools with the rest providing commercial print services to local businesses and organisations like builders, estate agents, charities and local authorities.
PCE evolved out of the school’s reprographics department but has had a patchy experience with a variety of different print products. When it launched as a fully-fledged business, a more professional approach to print equipment was needed. Digital print was key because this would give students the widest scope of functions and capabilities to experience.
Dickens considered several leading print equipment manufacturers finally landing on two contenders. Both provided excellent proposals with Ricoh finally winning the contract because of the range and quality of its products, level of professional service and its focus on a partner rather than a supplier relationship.
Over several years, PCE has developed and expanded its Ricoh print technology culminating in the commercial grade production print facility in place today.
This is based on a Ricoh Production Print Service comprising two Ricoh digital 5th colour production presses, one mono press, a range of finishing equipment including a booklet maker, and several specialist printers such as wide format and direct to garment. There is a Ricoh Multifunction Product in reception. Each time PCE has deployed a new piece of technology and opened a new service line, Ricoh has always been there to help.
“Anything that we have bought for PCE over the years that is of any value is from Ricoh. The production kit from Ricoh is the lifeblood of the company, without it we can’t do anything,” says Dickens. “The Ricoh products are high quality and the benefit is, I know what I am getting is good. I’ve never been disappointed with a piece of Ricoh kit.”
As a commercial printer, PCE provides a range of typical print services including business cards, letterheads, banners, posters, stickers and vinyl signs for vehicles. But, because of its history with the Park Community School, PCE has developed specialist expertise in servicing the education market.
Dickens cited the example of a school wanting to improve reading. PCE has already produced reading tools and aids like journals and diaries for the Park Community School. “We will go to a
school, ask them what they want to achieve and then discuss a number of ideas, rather than just reacting to a print request. A normal printer can’t do that because they’ve not done it. Our knowledge of education means we can offer things to customers that they don’t even know they need,” says Dickens.
In addition to the print equipment, Ricoh provides PCE with a range of support services, consultancy, advice on print techniques and consumable supplies.
Ricoh Solution/Products
Ricoh Pro C7200sx
Ricoh Pro C7100sx
Ricoh Pro 8310s
Morgana Finishing
Ricoh Pro L5160 latex
Ricoh Ri 2000 Direct to Garment
PCE has been an early adopter of some of Ricoh’s print technology such as direct-to-garment print. One of the standout innovations of the Ricoh presses is 5th colour capability about which Dickens says, “It is simple to use, but it can produce stunning prints”. In fact, PCE has a new project to reproduce a series of line drawings of historical Royal Navy ships using white ink on black stock which PCE would not have won without the 5th colour capability.
Dickens emphasised that one of the most important benefits of Ricoh has, and continues to be, the relationship. He says, “You want to work with people you like because it makes for a much better way of working. I’ve always felt that Ricoh has wanted to have a partnership with PCE, and it is a relationship, not a transaction. In fact, I don’t think Ricoh has actually ever sold us anything.”
Reliability is a key benefit of the Ricoh solution especially since education print work is demanding and has tight deadlines. For example, PCE has to produce around 20,000 exercise books at the start of each new academic year. Dickens says, “I can’t afford downtime or be without a printer because of demanding deadlines we have from schools. But because of the close relationship we have with Ricoh that is reduced to a minimum. I don’t have to worry about a printer being out of service because I know Ricoh will sort it out.”
PCE has succeeded in achieving its main vision of marrying business and education. Students from the Park Community and other schools regularly come to PCE for work experience. They even have to apply for a placement, fill out an application and do an interview.
While most students work in PCE as part of their curriculum, several have gone on to work evening and weekends and have received a commercial wage. Some students, who have left school, have continued to work at PCE while at college and university. One pupil started working in PCE in Year 11 and has continued there until they completed their degree.
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