Everyone in the printing world knows that we are currently experiencing a rapid rate of change. That means, as the owner or manager of a printing company, you have a tremendous amount on your plate. Chances are, you’re managing a variety of print types including offset, large format and digital, as well as coordinating direct mail. You might be offering marketing services, data management, fulfilment services and solutions and more.
The combination of all of these factors can create a lot of frustration in your operations as you’re constantly faced with the challenge of maintaining numerous spreadsheets, applications, and databases to run your business. Without having one source to access and control your islands of information, the impact to your bottom line can be staggering.
The era of “a handful of jobs a day” has been replaced with “hundreds of jobs a day.” And the gap between those who are succeeding and those who are struggling is widening. The key difference between these two groups is that “the winners” have an intimate understanding of their costs, know where they are taking their business, and have a passion for constantly improving.
So what can you do to get ahead of the game and drive more jobs through your business, all while keeping your customers, staff, and bottom line thriving?
Your gut instincts probably tell you that taking the leap with a Print MIS is the right thing to do, but something inside you asks: