Introduction

by Michael Walker, Editor, Digital Printer

How to make print more
compelling against digital channels

Introduction by Michael Walker, Editor, Digital Printer

This white paper explores the opportunities for commercial print in a marketing landscape that is increasingly dominated by the use of digital channels, with a particular focus on how inkjet printing technologies can enhance the flexibility and cost-effectiveness of print.

Based on a wide-ranging roundtable discussion between UK industry leaders held at Ricoh’s Telford headquarters in September 2022, reported in the September/October 2022 issue of Digital Printer magazine, plus additional research, it highlights a wide range of opportunities and strategies in the commercial print and adjacent spaces.

There is clearly a need for education of the market and this document is designed to help that process, presenting ideas and arguments that printers can take forward to make their businesses more valuable, both to their clients and to themselves.

It’s a critical and ongoing process, and one that Digital Printer is pleased to partner with Ricoh in supporting. This should be a conversation, not a monologue, and we look forward to continuing it with you.

You can register for Digital Printer, free of charge, in print and/or
online formats at www.digitalprintermag.co.uk/subscribe

Michael Walker, Editor, Digital Printer