You don’t necessarily need a crystal ball to see it. The patterns are already evident. The successful print business of tomorrow will be a different kind of entity to its ancestors from even ten years ago.
It will be motivated by value, not volume, outcomes more than inputs. Its factory floor won’t churn and roar; it will hum and click. Digital will be natural in everything it does, and in all the ways that it does them. Software will carry the message. Automation, everywhere that it makes sense.
Its people won’t see themselves as Captains of Industry. They will be purpose-driven practitioners, fluent in the language of data and deliverables. They will still be printers with a love for print, but they will be thinkers too – strategists and tacticians – alive to the possibilities, attuned to the ideas; armed, metaphorically, to the teeth. From a suite of smart solutions, they will fit the best building blocks together, and marry the best minds. They will create as much as they reproduce: every day, another freshly cut pathway to reach and achieve their customer’s purpose.
Some are already cutting those new pathways. They are investing in people and partners. They are transforming how and what they deliver. It’s never too early to prepare.