Develop your capability to offer customised and tailored solutions
The well-targeted direct mailer or statement has been shown to drive better response rates and return on investment compared to digital mail.
By harnessing Big Data, digitally-printed mail enables customised and personalised marketing communications that drive engagement still further.
Digital print also facilitates the unleashing of the creative forces of the designer’s mind, with a range of print enhancement techniques that can be applied economically to individual mail pieces.
This combination of personalisation and creativity, relevance and results, serves to elevate print above the mundane. It cannot be viewed as a commodity when its impact can be so eye-catching, eloquent and persuasive.
Ricoh technology and workflow innovation offer our clients the latest thinking and advancements in what's become a very specialised field:
A full end to end automated "Lights Out" workflow using Ricoh hardware and software solutions ensures the rapid and efficient production of personalised postcards from Ricoh's European Customer Experience Centre in Telford, England. This film explains the process as well as how the postcards can play a major role in supporting people with Alzheimer's and other dementias.
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Paragon is the UK's largest producer of direct mail. Part of the €600 million turnover Paragon Group, the company processes around three million marketing pieces every day for a blue chip client base that includes banks, telecoms and utilities.
Ricoh’s high speed digital platform is proving to be a revelation. Delivering outstanding quality across a wide range of substrates, it has allowed Paragon to consolidate production, increasing capacity and headroom. Indeed, the speed and flexibility afforded by the platform is such that Paragon has doubled its throughput in less than a year.
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Mailing & Marketing Solutions (MAMS) invested in production inkjet to print paper wraps for subscription publications and meet its magazine customers’ demands for a more environmentally friendly alternative to polywrapping.
Imprimus, a customer communications specialist printer in south west England, has brought added flexibility and offset-like quality to its production capability by investing in three Pro C9100 digital sheetfed presses from Ricoh. It has benefited from reduced waste, savings of over €30k in energy costs and a reduction of over 25% in its Total Cost of Ownership versus previous comparable digital technology. Further, the Ricoh presses have enabled Imprimus to open new service lines for new and existing clients.