Conversion Points

Top converting websites have multiple conversion points.

This is one instance where having redundancy can be a good thing! You should have conversion points on your home page, contact page, in your footer, and a way to capture e-mails and phone numbers in front of content such as downloadable PDFs and webinars to name a few.

The biggest thing to remember when trying to increase conversions is to take time testing. Even just changing the colour of a Call-to-Action (CTA) button has been shown to increase conversions - with experts stating that using a contrasting button colour to the rest of the site can increase conversions by 20%. Before you launch though, just test all of your CTAs and ensure they are working correctly.