Ongoing Content

Websites are no longer “set-it and forget it” tools.

Today’s websites are living, breathing things. In marketing your website, you employed many SEO tactics such as title tags (see #1) and keyword optimization in page headers but, now that your site is launched, you need to keep the momentum going. To rank higher, you need to be continually creating new content for your users. This can be in the form of blogs, articles, videos, lead magnets, discussion forums and more.

Creating quality content enables you to continually engage your users. When it comes to search, content is king, and providing high quality content that users cannot find elsewhere is incredibly valuable. While creating your content remember to use SEO keywords and aim for backlinks - both which will help increase your site standings. A way to create backlinks is to have an expert in your industry share your content on their blog for example.