Multiple Devices and Browsers

With a majority of people using their mobile devices to conduct business, it’s important that your site is responsive.

This provides a consistent user experience across devices, including mobile, tablet and desktop, as well as across browsers. It not only affects your search engine ranking, it can mean a good or bad user experience with your site. In fact, it is now considered a best practice to design and build your website for mobile first and then expand it to desktop afterwards. Check your analytics to see what devices your visitors are using to get to your website, and ensure it looks good on all of them.

A FEW THINGS TO NOTE:

When testing with smartphones, check how your site works on both iOS and Android. There have been instances where a site will work well on one but not the other.
Ensure that your site works for different browsers - at the very least: Chrome, Firefox and Safari. This could also be expanded to Internet Explorer and Opera, depending on your market. Also ensure that in your iPhone testing the site works on both Safari and Chrome.
Do you have pop-ups such as an opt in for a free report? Make sure that it fits the screen size and they can access the ‘exit’ button/option without scrolling.
Make sure your CTA buttons are easily ‘clickable’ on mobile.