Using correct tagging is important for SEO, website usability, and sharing with social media. When building a new website, using proper tagging for the page titles, descriptions, and images can help increase your website’s search engine rank.
TITLE TAG
The title tag is a short, accurate description of the page’s content shown in Google searches. The ideal form for your title tag is primary keyword - secondary keyword / brand name with a maximum of 60 characters.
DESCRIPTION TAG
The description tag is a short summarization of the page’s content, displayed below your title tag. While these tags are not important to SEO anymore, they are best used to show the user that what they are looking for is provided by your site. You want to make the description ‘clickable’ and keep it within 155 characters.
IMAGE ALT TAG
Images are worth a thousand words, except to search engines. By using an image alternate tag you are able to ‘tell’ the search engine what your picture is. For example the HTML code might look like this:
Adding the alt tag at the end will help your image show up in relevant searches.
