Whether it’s a brand new site - or a refresh to an existing one - launching a new website is exciting, but it can also be stressful. There is so much that needs to be considered, that it can quickly overwhelm even the most experienced person. In addition to defining your overall strategy, writing your content, choosing your images, and approving the design, you need to ensure that the right people are finding...and visiting...your new site.
With the recent launch of avantisystems.com, we recognised that in today’s complex environment we had to track more than ever before! But as more and more of our customers use the web for research and support, we also realise that it is more important than ever to get it right for them. It is, after all, their journey.
To help others in the print industry, we compiled a list of often-missed items that can cause un-needed stress on launch day. Take a deep breath and let that tension go. Review this list of key areas before launching your website and leave the worry behind.
